Online Exclusive Kids Head-to-Toe Cleansing Mousse Launch Price at RM19.60

For Baby's Delicate Skin

BABIES are born with very gentle and fragile skin, prone to irritation and dryness, hence choosing the right bath products for them can be challenging.

Understanding these concerns, family care brand BZU BZU has introduced a range of sulfate, paraben, alcohol and asbestos-free bath products aimed at providing babies and children with fun and safe experiences during bath time.

The range also features both age and gender-specific shampoos for kids.

The products are formulated in Japan and made from natural ingredients and essentials that cleanse the skin while locking in moisture and key nutrients all day long.

"BZU BZU sees bath time as a bonding, playing and learning time for both parents and newborns, hence it is important that bath products are as gentle and soothing as they can be. BZU BZU products are formulated with natural ingredients that are gentle and safe," says BZU BZU chief executive officer Raphael Jiang.

Specially formulated to be kind to the skin.
Specially formulated to be kind to the skin.

The brand's star product is a head-to-toe wash specially created for babies up to 3 years old and crafted for those with sensitive skin.

Enriched with inositol and vitamin E and infused with soothing ingredients from natural extracts such as oubaku, peach leaf and artichoke leaf extracts, the head-to-toe wash is ultra-gentle, hypoallergenic, natural, safe and free from artificial toxins and irritants.

These ingredients work together to provide extra moisture to the skin without stripping baby's natural skin moisture as well as preventing skin dryness. The pH-balanced formula also does not irritate babies' eyes, thanks to its tear-free formulation.

The wash also comes with a calming scent which helps lull little ones into a deep, relaxing sleep.

The baby range takes into account the delicate skin of infants.
The baby range takes into account the delicate skin of infants.

For kids aged 4-12, there are the Little Man and Little Lady bundles, with products created according to their needs.

The Little Man bundle comes with the Fresh Cooling Kids Shampoo to prevent an oily and itchy scalp and a body wash, while The Little Lady bundle comes with the Silky Soft Kids Shampoo added with conditioner, designed for frizzy and fragile hair and a body wash.

"We use safe and natural ingredients in our formulations. The process is also carefully thought out, from sourcing raw materials, assessing ingredients, clinical testing and evaluation, right up to production. Everything needs to be of the highest quality," says Jiang.

The kids range offers safe and fun products for bath time.
The kids range offers safe and fun products for bath time.

In a bid to also cater to the modern mum's needs and to address the current pandemic, the brand has also introduced an alcohol-free hygiene pack suitable for young children and the whole family.

In this pack, the kids disposable medical mask, designed for young children, is an SGS-tested fibreglass-free face mask that has more than 99 per cent Bacterial Filtration Efficiency (BFE), offering 3-layer protection against bacteria, dust or droplets and micro-particles.

The pack also contains a anti-bacterial foaming hand wash enriched with vitamin C and citrus extracts to keep delicate skin soft and nourished.

The hand sanitizer spray on the other hand is made with certified organic ingredients and 100 per cent natural without alcohol, with a non-sticky and non-greasy formula that comes in a citrus and peppermint scent.

BZU BZU products are available on their Lazada and Shopee flagship stores, Watson stores, pharmacy chains and independent pharmacies.